ICA - Never Alone

Never Alone is a moving documentary that portrays ICA retailer Magnus’s journey through his battle with cancer. In the documentary, Magnus openly shares his experience, his thoughts on the diagnosis, and his gratitude toward the healthcare system and his colleagues.

To create the right atmosphere in the film, music with a stripped-back guitar melody was composed, conveying both sorrow and hope. The film became an important part of ICA’s Rosa Bandet campaign in 2024, with the goal of raising awareness about cancer and supporting research to fight the disease.