Skånetrafiken - Let Skåne Roll

The campaign aimed to prevent railway trespassing by placing ordinary people at the center and giving them a voice. The films built an emotional connection with the audience through relatability, warmth, and humor, using everyday scenes to highlight how railway trespassing impacts entire communities, regardless of profession, background, or hobbies.

The story begins with a train unexpectedly stopping due to railway trespassing, prompting frustrated passengers to break into song. The playful twist of passengers spontaneously breaking into song added an unexpected and entertaining dimension.

The music played a central role in bringing the story to life. Carefully pre-produced to match the actors’ performances, the songs seamlessly blended humor and emotion, driving the narrative forward while reinforcing the campaign’s core message. The melodies, combined with heartfelt lyrics, created a powerful emotional resonance, making the film both memorable and impactful.